Introducing Haseena: A Collection for the Woman You Remember

Haseena is our new collection, launched on 28 October 2026: thirty-one hand-embroidered pieces (twelve kurta sets, six sharara sets, one cape set and twelve dupattas) in Chanderi, silk, satin, organza, georgette, tissue and handwoven brocade, priced from ₹12,500 to ₹32,500. It takes its mood from old Hindi films, the romance, the poise, the way a heroine could hold a room without raising her voice, and translates it into clothes you can wear now. Everything is made to order in our Jaipur atelier and cut to your measurements at no extra charge.

Below is the story of the collection: the idea, the shapes, the cloth, the colours, the handwork, and how to put a look together.

The Idea: A Woman You Remember

We kept coming back to one line while we were designing: Haseena, a woman you remember. Not the loudest person at the wedding, not the most jewelled, but the one people describe afterwards. The word haseena simply means a beautiful woman, but in the old songs it always carried something more, a certain ada: grace, manner, the particular way someone turns, laughs or adjusts her dupatta.

That is what this collection is an ode to. Timeless ada, quiet confidence, the romance of another era. Or, as we put it when we first shared the campaign: vintage romance, modern confidence. And in Hindi, the line that started it all:

पुरानी फ़िल्मों का जादू, आज की हसीना का अंदाज़।
Purani filmon ka jaadu, aaj ki haseena ka andaaz. The magic of old films, the style of today's haseena.

To be clear about what that means: Haseena is inspired by a mood, not by any particular film, actress or costume. You won't find replicas here. What you will find is the feeling of those films, graceful kurtas, fluid shararas, a dupatta that does half the talking, carried into pieces made for a December wedding or a long Sunday lunch. If you'd like the history behind the mood, we've written a separate piece on the fashion of Hindi cinema's golden age.

The Shapes: Kurta Sets, Shararas and One Cape

Haseena is built on three silhouettes, and all of them are easy to wear.

The kurta set is the heart of it, twelve of them, each paired with pants. The Mehrab kurta set (₹23,500) is the one that feels most like a still from an old film: mehendi green Chanderi with mirror work along the round neckline and front placket, scattered mirror motifs across the kurta and mirror-worked sleeve borders, with coordinating Chanderi pants. At the quietest end, the Ayla kurta set (₹24,750) is antique sand beige with delicate gold-toned embroidery in vertical vine-inspired patterns down the front, a V neckline and three-quarter sleeves, paired with matching straight-fit pants. It is the piece for someone who wants the collection's grace without its colour.

The sharara set brings the movement. There are six, and they range from soft to sumptuous. The Kanchan sharara set (₹29,500) is sunshine yellow silk with pink and gold-toned embroidery along the V neckline, vertical embellished stripes on the three-quarter sleeves, detailed cuffs and a delicate border at the hem, worn with a matching flared sharara. The most opulent piece in the collection, the Rangmahal sharara set (₹32,500), is berry pink brocade: a sleeveless kurta with a classic scoop neckline and mirror work embroidery across the front, over a voluminous sharara in the same brocade.

The cape set is the one surprise. The Zarnoon cape set (₹18,500) is a mehendi green satin cape with a fluid, draped silhouette, cascading layers and gold-toned marodi embroidery along the V-neckline and a statement motif at the centre, over straight-fit lemon yellow satin pants. No dupatta needed, and the most accessible price in the sets.

An honest note on what Haseena isn't: there are no lehengas or sarees in this collection, and no ghararas (we make shararas, not ghararas). If you need a lehenga for the same wedding, our lehenga collection sits alongside.

The Cloth: Chanderi, Silk, Satin and a Little Brocade

The mood we were after was never stiff. The fabrics in Haseena were chosen for how they move and catch light. Chanderi carries most of the collection, light, with a soft sheen (more in our Chanderi guide). The Gulbadan kurta set (₹27,500) shows it at its most tonal: dusty rose Chanderi kurta and pants, a classic round neckline and gold-toned embroidery in a flowing vine pattern across the front and sleeves.

Silk brings the richer colours: the Kanchan sharara, the coral pink Gulika, the red orange Raktima kurta set (₹26,500), whose gold-toned neckline embroidery runs into a statement motif at the centre, with embroidered bootis and colourful patchwork scattered across the kurta. Satin gives the fluid pieces their drape: the Sonali sharara set (₹27,500) is soft beige satin, with floral embroidery at the neckline, a statement motif down the front, embroidered cuffs and a matching satin sharara. Organza and georgette are kept mostly for the dupattas, where sheerness and flow matter most.

Then there is the shimmer. The Dastaan kurta set (₹29,500) is copper coin tissue, with paisley embroidery along the neckline, single-colour patchwork and gold-toned embellishments, a paisley boota on the sleeve, and pants in pure handwoven brocade. We should say plainly that we don't weave: we buy handwoven brocade and embroider and tailor it here. Because it is handwoven, the weave pattern and colour of the brocade in Dastaan and Rangmahal can vary with availability, and if the original cloth isn't available we will show you alternatives for approval before we begin.

The Palette: Marigold, Mehendi and Rose

Haseena is a warm collection. Marigold, saffron and rust run through the oranges, the Gulal kurta set (₹23,500) is marigold orange silk with dusty coral pink Chanderi pants, while Basanti, Morbagh and Angaar sit in burnt saffron, tangerine and rust. Against them, the greens: mehendi green in Mehrab and Zarnoon, parrot green in Saba, emerald and teal in the dupattas. Then the pinks and corals, from Gulbadan's dusty rose to Rangmahal's berry pink; and a band of beiges and metallics, Ayla, Sonali, Gaurika, Dastaan's copper, for anyone who prefers to whisper.

There is exactly one blue, the Meghna kurta set (₹24,500), dusty blue Chanderi with powder blue silk pants. We've told the full colour story, shade by shade, in the Haseena palette.

The Handwork

Every piece is hand-embroidered by karigars, and the techniques change from piece to piece rather than repeating a signature. Mirror work catches light on Mehrab, Rangmahal and Arunima. Marodi, whose name comes from marod, a twist, and which draws fine, rope-like lines (see our marodi guide), runs down Zarnoon's neckline and along Gulal's front placket, where it is joined by tassel detailing. The Saba kurta set (₹25,500), parrot green Chanderi with pista green pants, carries floral embroidery in soft pink and gold tones in moti, cutdana and resham, across the yoke and scattered through the kurta. Meghna's V-neckline is worked in beads, sequins, aari and cutdana. The Arunima kurta set (₹29,500), shaded burnt peach silk over terracotta orange Chanderi pants, combines mirror, dori, nakshi, sequins and resham in its scattered florals.

Much of the rest of the collection uses gold-toned embroidery, and tassels and patchwork add a little play: Raktima and Dastaan both carry patchwork, and Angaar and Gaurika have tassels at the sides. We break all of this down technique by technique in the Haseena handwork guide.

The Dupattas: Sold Separately, on Purpose

In old films, the dupatta was never an afterthought; it was half the performance. So in Haseena we have treated it as a piece in its own right. Each kurta and sharara set comes as two pieces (kurta and pants, kurta and sharara, or cape and pants), and wherever a set is styled with a dupatta, that dupatta is sold separately. That lets you choose: the pairing we styled, a contrast of your own, or a dupatta you already love.

There are twelve Haseena dupattas, from ₹12,500 to ₹20,500. The Chaandi dupatta (₹16,500), silver organza with scattered motifs, a silver gota border and fine tassels, is the one we styled with Mehrab. The Panna dupatta (₹18,500) is emerald green organza with linear embroidery in a geometric pattern and contrasting bootis, the deep green against Gulal's marigold. The Pankhuri dupatta (₹12,500) is peach pink Chanderi with moti, cutdana and resham florals and a scalloped edge, made to sit with Saba.

A few sets reach back into our archive for dupattas that are not part of Haseena itself: Basanti is styled with Rimza from our Ruhaniyat collection, Gulika with Paheli from Ishq, and Gaurika with Meheriya from an earlier collection. It felt right for a collection about memory. Every pairing, with what the full look costs, is in our Haseena dupatta pairing guide; for draping ideas, see how to style dupattas, and for the wider market, our roundup of the best dupatta brands in India.

How Haseena Is Made

Every Haseena piece is cut, embroidered and finished by hand in our atelier in Vaishali Nagar, Jaipur. Nothing is waiting on a shelf: when you order, we begin. Making takes 4 to 5 weeks, and shipping takes another 3 to 7 days. Because handwork is never identical, small variations in embroidery, fabric and patchwork colours are part of each piece.

Sizes run from 2XS to 4XL, but you don't have to fit a size chart. Send us your measurements and we will cut the piece to them, at no extra charge. Design changes, a different sleeve, a longer kurta, an added lining, are a different matter: they depend on the piece, so ask us on WhatsApp what is possible on that design before you order.

How to Shop It

Price. Sets run from ₹18,500 (Zarnoon) to ₹32,500 (Rangmahal); Haseena dupattas from ₹12,500 to ₹20,500. A set with its styled dupatta comes to between ₹32,250 (Gulika with Paheli, an older dupatta from our Ishq collection) and ₹50,000 (Arunima with Peeli); Mehrab with Chaandi, for instance, is ₹40,000.

Shipping. Domestic orders above ₹30,000 ship free, which every styled set-and-dupatta pairing crosses; Rangmahal crosses it on its own. We ship worldwide, but free shipping applies to Indian addresses only.

Timing. Today is launch day, 28 October. A piece ordered now will be made and delivered around the first week of December at the earliest, so it won't arrive in time for Diwali on 8 November or anything else in November. It is, though, comfortably in time for the December to February wedding season. Express making is sometimes possible, depending on the piece and the month, so ask us on WhatsApp before you rely on it.

If you are trying to decide where Haseena sits in the season, our forecast of Indian fashion trends for 2027 is a good companion read.

More Haseena stories: Golden-age Hindi film fashion · The handwork · The palette · The dupatta pairings

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