Styling notes, occasion guides and the thinking behind the craft — written by us, 693 pieces and counting.
Myntra's Maya, Nykaa on ChatGPT, AI try-on, the Alia Bhatt AI-image row and India's labelling rules, plus how to check a handmade piece i...
30 October 2026
How big India's ethnic wear market is, why estimates differ, the latest Manyavar, ABFRL and Sabyasachi numbers, handloom census data, and...
30 October 2026
Alia Bhatt in Tarun Tahiliani, Huma Qureshi in Shanti Banaras, Aditi Rao Hydari in JADE, Diana Penty in Manish Malhotra: Cannes 2026's sa...
30 October 2026
India Couture Week 2026 recap: Anamika Khanna in Hyderabad, Masaba's first bridal line, Rohit Bal's Dastkar, Rahul Mishra's Devi finale, ...
30 October 2026
Rahul Mishra's Devi, Manish Malhotra's couture debut, Vaishali S's handloom Swayam, AFEW and AK|OK in Paris: what India showed in 2026, a...
30 October 2026
Which dupatta goes with which Haseena set: the 14 pairings our descriptions name, set and dupatta prices, each look's total, and the colo...
28 October 2026
The colours of our Haseena collection: marigold and saffron, mehendi and emerald greens, berry and dusty rose, beige, silver, copper tiss...
28 October 2026
How Haseena is embroidered: what mirror work, marodi, moti, cutdana, resham and aari are, and exactly which pieces in the new collection ...
28 October 2026
Madhubala's anarkali, Sadhana's churidar, Mumtaz's orange saree, Pakeezah: the golden-age Hindi film looks, who designed them and why the...
28 October 2026
Haseena is our new collection: kurta sets, sharara sets, a cape set and dupattas in Chanderi, silk and organza, inspired by old Hindi fil...
28 October 2026
How Gen Z is wearing Indian clothes: sarees with sneakers, mum's sarees reworn, thrift, handloom, chatpata dressing and gender-fluid drap...
27 October 2026
CAIT's latest wedding season estimate, where the money goes, the Nov–Dec 2026 muhurat dates, destination wedding data, and what it means ...
27 October 2026
Our 2027 bridal forecast from India Couture Week and Lakmé Fashion Week 2026: lighter lehengas, deeper reds, saree brides, revived craft ...
27 October 2026
Indian fashion trends for 2027, forecast from India Couture Week and Lakmé Fashion Week 2026: corsets, deeper reds, liquid metallics, coo...
27 October 2026
Lakmé Fashion Week x FDCI 2026 recap: Péro, Suneet Varma's Kashi, Manish Malhotra, Anushree Reddy, AM.IT, Ladakh, and 6 trends for this w...
27 October 2026
How to wear a saree in winter without hiding it: full-sleeve blouses, silk and Banarasi drapes, thermals that don't show, capes, shawl dr...
26 October 2026
Guest outfits for a Rajput wedding: the poshak and odhni, the tilak and baan, the sword-and-safa baraat, the toran, the pheras, and which...
26 October 2026
Guest outfits for Buddhist weddings in India: why the couple may wear white, Ambedkarite, Ladakhi and Sikkimese customs, khatas and vihar...
26 October 2026
Guest outfits for a Naga wedding in Kohima or Dimapur: church modesty, the mekhala and tribal shawls explained, tribe-by-tribe customs an...
26 October 2026
Guest outfits for an Arya Samaj wedding: a short daytime Vedic ceremony around the havan fire, shoes off, safe sleeves and dupattas, and ...
26 October 2026
Invited to a colleague's, boss's or client's Indian wedding? How dressy to go, colours to skip, the office-to-reception switch, gifts and...
22 October 2026
What to wear to a Varanasi wedding: Banarasi on home turf, modest layers for the Ganga aarti and temples, flat shoes for ghat steps, warm...
22 October 2026
What to wear to a jungle resort wedding: muted colours for the safari, bright ones for the functions, covered legs at dusk and layers for...
22 October 2026
Guest outfits for a Khasi wedding in Shillong: church modesty, the jainsem and jymphong explained, kwai and the ksiang, and how to layer ...
22 October 2026