रशिका मित्तल
The journal

How to wear it, and why it was made that way.

Styling notes, occasion guides and the thinking behind the craft — written by us, 18 pieces and counting.

All18Wedding guestsBridalFestiveKidswearSareesLehengasKurta setsColourCraftFabricsBrand guidesStyling
Best Sustainable Indian Ethnic Wear Brands in 2026: Handloom, Natural Dye and Slow-Made Labels
Brand guides

Best Sustainable Indian Ethnic Wear Brands in 2026: Handloom, Natural Dye and Slow-Made Labels

Sustainable Indian ethnic wear labels and what each one actually does: handloom (Raw Mango, Anavila), natural dyes (11.11), upcycling (Ka...

14 October 2026
Best Jaipur Designer Labels for Ethnic Wear in 2026: Block Print, Bridal and Contemporary
Brand guides

Best Jaipur Designer Labels for Ethnic Wear in 2026: Block Print, Bridal and Contemporary

Jaipur-based ethnic wear labels worth knowing: Anokhi and Soma for block print, Nidhi Tholia and Faabiiana for bridal, Punit Balana for m...

11 October 2026
Best Pearl Work Ethnic Wear Brands in India 2026: Designers, Hyderabad's Pearl Trade & How to Judge Moti
Brand guides

Best Pearl Work Ethnic Wear Brands in India 2026: Designers, Hyderabad's Pearl Trade & How to Judge Moti

Where to buy pearl (moti) work in India: designer labels, Hyderabad's pearl bazaars and made-to-order ateliers, plus real vs shell, glass...

11 October 2026
Best Aari Work Brands in India 2026: Designers, Kashmir & Kutch Traditions, and Hand vs Machine
Brand guides

Best Aari Work Brands in India 2026: Designers, Kashmir & Kutch Traditions, and Hand vs Machine

Where to buy aari work in India: designer labels, Kashmir and Kutch traditions and a Jaipur atelier, plus how to tell hand aari from mach...

7 October 2026
Best Zardozi Work Brands in India 2026: Designers, Lucknow & Bareilly Craft, and How to Judge It
Brand guides

Best Zardozi Work Brands in India 2026: Designers, Lucknow & Bareilly Craft, and How to Judge It

Where to buy zardozi in India: couture labels, Lucknow and Bareilly craft clusters and made-to-order ateliers, plus dabka, salma and naqs...

7 October 2026
Best Mirror Work Ethnic Wear Brands in India 2026: Designers, Kutch Craft & How to Judge Shisha
Brand guides

Best Mirror Work Ethnic Wear Brands in India 2026: Designers, Kutch Craft & How to Judge Shisha

Where to buy mirror work (shisha) ethnic wear in India: designer labels, Kutch craft collectives and Jaipur ateliers, and how to tell gla...

1 October 2026
Best Gota Patti Brands in India 2026: Where to Buy Real Rajasthani Gota Work
Brand guides

Best Gota Patti Brands in India 2026: Where to Buy Real Rajasthani Gota Work

Where to buy gota patti outfits in India: designer labels, Jaipur's old bazaars and made-to-order ateliers, plus how to tell metal gota f...

1 October 2026
Best Tissue Saree Brands in India 2026: Where to Buy the Real Shimmer
Brand guides

Best Tissue Saree Brands in India 2026: Where to Buy the Real Shimmer

The best tissue saree brands in India 2026 — designer labels, heritage weavers and hand-embroidered picks, plus how to tell real tissue f...

20 September 2026
Best Plus-Size Ethnic Wear Brands in India 2026: Where to Actually Find Your Size
Brand guides

Best Plus-Size Ethnic Wear Brands in India 2026: Where to Actually Find Your Size

The best plus-size ethnic wear brands in India 2026 — labels with genuine extended sizing, where designer wear stops, and why made-to-mea...

17 September 2026
Best Chanderi Brands in India 2026: Suits, Dupattas & Where to Buy the Real Weave
Brand guides

Best Chanderi Brands in India 2026: Suits, Dupattas & Where to Buy the Real Weave

The best Chanderi brands in India 2026 — handloom cooperatives, designer labels and made-to-order picks, plus how to identify authentic C...

17 September 2026
Best Organza Saree Brands in India 2026: Where to Buy a Real One
Brand guides

Best Organza Saree Brands in India 2026: Where to Buy a Real One

The best organza saree brands in India 2026 — designer labels, multi-brand stores and hand-embroidered picks, plus how to tell silk organ...

17 September 2026
Best Banarasi Saree Brands in India 2026: Where to Buy an Authentic Banarasi
Brand guides

Best Banarasi Saree Brands in India 2026: Where to Buy an Authentic Banarasi

The best Banarasi saree brands in India 2026 — Varanasi weavers, heritage labels and designers, how to spot a real handloom Banarasi, and...

14 September 2026
Best Chiffon Saree Brands in India 2026: Designer, Heritage & Where to Buy
Brand guides

Best Chiffon Saree Brands in India 2026: Designer, Heritage & Where to Buy

The best chiffon saree brands in India 2026 — designer labels, multi-brand stores and hand-embroidered picks, plus how to tell pure chiff...

14 September 2026
Best Sharara & Gharara Brands in India 2026: Where to Buy a Good One
Brand guides

Best Sharara & Gharara Brands in India 2026: Where to Buy a Good One

The best sharara and gharara brands in India 2026 — Lucknow and Hyderabad specialists, designers, high street and made-to-measure, with p...

7 September 2026
Best Dupatta Brands in India 2026: Handloom, Embroidered & Made to Measure
Brand guides

Best Dupatta Brands in India 2026: Handloom, Embroidered & Made to Measure

The best dupatta brands in India 2026 — handloom weavers, embroidery studios, block print labels and made-to-measure, with indicative pri...

5 September 2026
Best Saree Blouse Brands in India 2026: Ready-Made to Couture
Brand guides

Best Saree Blouse Brands in India 2026: Ready-Made to Couture

The best saree blouse brands and designers in India 2026 — ready-made labels, custom studios and couture, with prices, timelines and how ...

31 August 2026
Best Made-to-Measure Indian Wear Brands in India 2026
Brand guides

Best Made-to-Measure Indian Wear Brands in India 2026

The best made-to-measure and custom Indian wear brands in India for 2026 — couture ateliers, contemporary labels and handcraft studios, w...

26 August 2026
Best Indian Designers for Wedding Guest Outfits in 2026
Brand guides

Best Indian Designers for Wedding Guest Outfits in 2026

Best Indian fashion designers for wedding guest outfits in 2026 — from luxury labels to accessible brands. Designer picks for every weddi...

25 March 2026