Styling notes, occasion guides and the thinking behind the craft — written by us, 693 pieces and counting.

Guest outfits for a Memon wedding: Kutchi and Halai Memons, the peethi and mehndi, covering your head at the nikah, separate seating, and...
22 October 2026
What to wear for Jain Diwali 2026: derasar-ready ivory and light colours, no leather, the silk question, and festive looks for the Jain N...
19 October 2026
What to wear for Tihar 2026 (7–11 Nov): Laxmi Puja evening, Bhai Tika morning and deusi-bhailo nights, with the dates, colours and custom...
19 October 2026
What to wear for Bandi Chhor Divas on 8 November 2026: a modest suit and a dupatta that stays on your head for the gurdwara, then warmer ...
19 October 2026
What to wear for Choti Diwali 2026: lighter looks for the 7 Nov eve, outfits for the 8 Nov dawn oil bath and Tamil Deepavali, plus diya-s...
19 October 2026
What to wear for Kojagori Lokkhi Puja on 25 October 2026: red-and-white looks for the home puja and bhog, the evening visits, and restyli...
19 October 2026
Sustainable Indian ethnic wear labels and what each one actually does: handloom (Raw Mango, Anavila), natural dyes (11.11), upcycling (Ka...
14 October 2026
Designer sarees from ₹30,000 to ₹50,000: what the extra money buys, 9 hand-embroidered tissue, organza, chiffon and silk sarees, and whic...
14 October 2026
What to wear to a Jaisalmer wedding: colours that stand out against golden sandstone, hems that survive the dunes, and layers for cold de...
14 October 2026
Guest outfits for a Dogra wedding in Jammu: the Dogri suit and gota, the milni, late-night pheras in the cold, sitting down to the Taam, ...
14 October 2026
Guest outfits for a Kutchi wedding: mameru and pithi, the panetar and gharchola explained, mirror work and bandhani, Jain and Memon notes...
14 October 2026
Designer kurta sets from ₹30,000 to ₹50,000: what the extra money buys, 10 hand-embroidered Banarasi, tissue, silk and Chanderi sets, and...
11 October 2026
Jaipur-based ethnic wear labels worth knowing: Anokhi and Soma for block print, Nidhi Tholia and Faabiiana for bridal, Punit Balana for m...
11 October 2026
Where to buy pearl (moti) work in India: designer labels, Hyderabad's pearl bazaars and made-to-order ateliers, plus real vs shell, glass...
11 October 2026
Guest outfits for a Mappila wedding in Kozhikode, Kannur or Malappuram: the mylanchi night and oppana, the nikah, the biryani feast and m...
11 October 2026
Guest outfits for a Dawoodi Bohra wedding: the rida explained, thaal etiquette, covering your head at the meal, and modest looks for the ...
11 October 2026
18 hand-embroidered kids' kurta sets, a sharara and a lehenga from ₹12,500 to ₹19,500, by price band and occasion. Sizes 0–3 months to 15...
7 October 2026
How to run a trial of a made-to-measure lehenga, blouse, sharara or anarkali: when to schedule it, what to wear and bring, the movement t...
7 October 2026
The best wedding guest outfits under ₹50,000: lehengas, sarees, shararas, anarkalis and kurta sets by budget and by function, plus the co...
7 October 2026
Where to buy aari work in India: designer labels, Kashmir and Kutch traditions and a Jaipur atelier, plus how to tell hand aari from mach...
7 October 2026
Where to buy zardozi in India: couture labels, Lucknow and Bareilly craft clusters and made-to-order ateliers, plus dabka, salma and naqs...
7 October 2026
Where to shop for Indian clothes in East Africa: Diamond Plaza and Ngara in Nairobi, Biashara Street in Mombasa, Kisutu in Dar, and order...
7 October 2026
Guest outfits for a Nattukottai Chettiar wedding in Chettinad: silk for the kazhuthiru morning, the banana-leaf feast, kandangi and what ...
7 October 2026
Guest outfits for a Garhwali or Kumaoni wedding in Uttarakhand: haldi haath, the dhol-damau baraat, a twilight dhuliargh, cold pheras and...
7 October 2026